Online gambling giant Entain to acquire Seattle esports betting startup Unikrn


Entain, one of the world’s largest sports betting and gaming companies, announced Thursday that it has agreed to acquire Unikrn, a Seattle startup that operates an egames betting platform. The terms of the deal were not disclosed.

Founded in 2014, Unikrn was backed by celebrity investors including Mark Cuban and Ashton Kutcher. It allows people to bet on esports matches in games such as League of Legends or Counter-Strike much like they do with traditional sports.

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Entain owns a bevy of online brands such as Bwin and Ladbrokes across sports betting, casino, poker, and bingo games. It processed more than $16 billion of sports wagers in 2020 and employs more than 24,000 people worldwide across 20 offices.

Unikrn is temporarily halting its services as the deal is completed.